ProjectsInferstrat Ad Engine — Multi-Platform Campaign OS
Inferstratdeployed
Inferstrat Ad Engine — Multi-Platform Campaign OS
Enterprise ad campaign management across Meta, Google Ads, and TikTok — creative studio, A/B experiments with statistical significance, Celery-driven automation rules, and real-time WebSocket updates.
Backend lead — domain modelling and async pipeline
Jan 2023 – Present
What I built
- 7 domain apps — campaigns, creative studio, analytics, optimization, automation, experiments, tracking
- A/B testing framework with statistical significance scoring
- Django Channels for real-time campaign metrics and status
- Celery automation rules — auto-pause, budget rebalance, bid adjustments
- Multi-platform creative asset pipeline across Meta, Google, TikTok
- OpenAPI surfaced via drf-spectacular for partner integrations
Hard problems
- Modelling ad-platform APIs uniformly without lowest-common-denominator feature loss
- Experiment design with proper variance-reducing baselines for noisy ad data
- Idempotent Celery tasks against provider APIs that love to return duplicate events
Tech stack
PythonDjango 5.2DRFDjango ChannelsPostgreSQLRedisRabbitMQCeleryLangChainAgentic AINext.js 15React 19shadcn/ui
Tags
Ad-techMulti-platformExperimentsReal-timeInferstrat
Source code is not in the public domain. Happy to walk through architecture or specific modules on a call — get in touch.